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Green Curtain Project

The Hitachi Chemical Group has continued to promote the Green Curtain Project, an initiative that encourages the participation of all employees, since fiscal year 2006. This activity of planting vines, such as Bitter Melon which can cover the windows and the walls of the building like curtains, aims to prevent temperature rise in house and to reduce use of air conditioner as much as possible.

Group-Wide Deployment Since Fiscal 2006

After the Kyoto Protocol was adopted in 2005, countries began to implement measures to prevent greenhouse warming. Against this backdrop, Namie Hitachi Chemical Co., Ltd. took notice in Fiscal 2005 and dressed the windows and walls of its buildings with climbing plants as a way to reduce CO2 emissions. These climbing plants had add-on benefits as well, including (1) lower electricity consumption that led to reduced CO2emissions, (2) lower temperatures that helped mitigate the summer heat, and (3) the experience to raise the plants and harvest their fruit. From the following year in Fiscal 2006, this initiative was promoted to the Group-wide activity level as the Green Curtain Project, where employees can participate in creating Green Curtains at their workplaces and surrounding areas.

Green Curtain Project at Hitachi Chemical Automotive Products (Thailand) Co., Ltd.
Green Curtain Project at Hitachi Chemical Automotive Products (Thailand) Co., Ltd.

An onsite class in Hitachi City, Ibaraki Prefecture
An onsite class in Hitachi City, Ibaraki Prefecture

Volunteer to set up green curtains at housing facilities in Namie-machi, Nihonmatsu City, Fukushima Prefecture
Volunteer to set up green curtains at housing facilities in Namie-machi, Nihonmatsu City, Fukushima Prefecture

Activities in Fiscal 2017

In fiscal 2017, Hitachi Chemicalís Green Curtain Project took place at 24 business sites in Japan as well as nine overseas locations including Mexico, Malaysia, Thailand, Indonesia and China. The Company donated bitter melon seedlings to more than 200 elementary schools and continues to offer advice on cultivation. Hitachi Chemical Automotive Products (Thailand) Co., Ltd., supported neighboring elementary schools growing Green Curtains. In local communities, we also held presentations on growing Green Curtains and cooking classes for bitter melon as a part of a grass-roots campaign to spread the word about the benefits of Green Curtains.

In fiscal 2017, in recognition of the Green Curtain Project implemented both within and outside Japan, we were given a prize at the 15th Corporate Philanthropy Award held by the Japan Philanthropic Association.

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