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Social Report

Society

Sakura Café Initiative

Sakura Café Machizukuri Project (“Sakura Café”), a “general associated corporation,” runs four projects—Sakura Café Hitachi, Sakura Square, and Aobadai Salon in Hitachi City, Ibaraki Prefecture.

Hitachi Chemical Techno Service Co., Ltd. opened Sakura Café Hitachi in June 2013, subsequently extending the community service program with the addition of Sakura Square, Aobadai Salon, and Sakura Kids’ Room. All the projects were transferred to Sakura Café in April 2015 to expand the scope of activities and speed up decision-making. Sakura Kids’ Room was opened at the same time.

Sakura Café Hitachi serves as both café and community space. The café serves daily lunch specials prepared by homemakers with a flair for cooking and cookery teachers who, under a One-day Chef System, take turns cooking lunches using an abundance of local produce with the goal of promoting communication and interaction in the community. In the community space, bags and other crafts made by volunteers are displayed and sold. It also serves as a place for mini concerts, hobbies and learning. As well, in response to voices from parents with small children, the café has a space for kids equipped with picture books and toys. The café is a great place for young mothers to enjoy meals and tea while letting their kids play, and exchange useful tips with other young moms and chat with grandmas. It also offers a drop-in daycare service.

Sakura Square is located inside the Sakura Café office and has a multipurpose space and a market. The multipurpose space is often used for choir practice and music lessons, and offers a “toy hospital” for kids and a counseling service for pregnant women. Also, the market sells organic vegetables, free-range eggs, dairy products, sweets and other local specialties, and a flea market takes place regularly.

Aobadai Salon, a converted unoccupied house, serves as a meeting place in an area of large apartment complexes with an aging population. It has established itself as a “salon” for local residents within easy walking distance, attracting more than 300 users per month, who attend lunches served by local residents and events such as sing-alongs. The salon is particularly popular among local seniors’ groups. Many people also visit the salon as a model project for aging communities and renovation for vacant houses.

Sakura Kid's Room offers day care and after school care during holidays and outside of regular work hours for the children of Hitachi Chemical employees who work at Chikusei city.

Hitachi Chemical sees Sakura Café as a project that will help to revitalize the local community.

Craft Shop at Sakura Café
Craft Shop at Sakura Café

Concert at Sakura Café
Concert at Sakura Café

Picture Postcard Workshop at Sakura Café
A flower arrangement class at Sakura Café Hitachi


Sakura Café Hitachi Kids’ Space


A flea market at Sakura Square


Multipurpose Space


Aobadai Salon in Hitachi City


Sakura Kids’ Room in Chikusei City

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