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Social Report

Society

Sakura Café Initiative

Sakura Café Machizukuri Project (“Sakura Café”), a “general associated corporation,” runs four projects—Sakura Café Hitachi, Sakura Square, and Aobadai Salon in Hitachi City, Ibaraki Prefecture.

Hitachi Chemical Techno Service Co., Ltd. opened Sakura Café Hitachi in June 2013, subsequently extending the community service program with the addition of Sakura Square, Aobadai Salon, and Sakura Kids’ Room. All the projects were transferred to Sakura Café in April 2015 to expand the scope of activities and speed up decision-making. Sakura Kids’ Room was opened at the same time.

Sakura Café Hitachi serves as both café and community space. The café serves daily lunch specials prepared by homemakers with a flair for cooking and cookery teachers who, under a One-day Chef System, take turns cooking lunches using an abundance of local produce with the goal of promoting communication and interaction in the community. In the community space, bags and other crafts made by budding designer-entrepreneurs are displayed and sold. It also serves as a place for mini concerts, hobbies and learning. Also in open space of the venue, locally produced organic vegetables and other local products such as bread are sold as a means to foster local production for local consumption. In response to feedback from parents with small children, the café also has a kids’ space equipped with picture books and toys, where mothers can enjoy a meal and cup of tea while their children play.

Sakura Square is composed of a multipurpose space and the Sakura Café office. The multipurpose space is often used for choir practice and music lessons, and offers a “toy hospital” for kids every month.

Aobadai Salon, a converted unoccupied house, serves as a meeting place in an area of large apartment complexes with an aging population. It has established itself as a “salon” for local residents within easy walking distance, attracting about 300 users per month, who attend lunches served by local residents and events such as sing-alongs. The café operated once a week by a local seniors’ group is particularly popular. The salon also provides a venue for “seminars held by the elderly for the elderly” and helps foster exchange among local seniors, who tend to be isolated. Many people also visit the salon as a model project for both aging communities and renovation of vacant houses.

Sakura Kid's Room offers day care and after school care during holidays and outside of regular work hours for the children of Hitachi Chemical employees who work at Chikusei city.

Hitachi Chemical sees Sakura Café as a project that will help to revitalize the local community.

Craft Shop at Sakura Café
Craft Shop at Sakura Café

Concert at Sakura Café
Concert at Sakura Café

Picture Postcard Workshop at Sakura Café
A flower arrangement class at Sakura Café Hitachi


Sakura Café Hitachi Kids’ Space


Multipurpose Space


Sakura Kids’ Room in Chikusei City

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